About me

I am a brand creative, graphic designer and photographer with over 10 years' experience. I've led creative teams in PE-backed growth companies, eCommerce startups and editorial titles.

I create ideas that are striking but in-tune with the target audience's needs, and craft them into design systems that build brand value. Most recently I led the development of a new brand, Bionic, for the UK's leading business switching service.

We created a TV ad, full suite of digital ads (video and animation), high-converting website, office branding and uniforms, even slippers (as a free gift for customers!).