ABOUT

This booklet is a good example of my playful nature, and goal of making everything fun (when appropriate and useful). Tullow Oil are not necessarily a client you’d associate with this kind of work, but I had a strong concept for this booklet and the pitch
went well.
The booklet was designed to be corporate outreach to show how the company works in Africa (and other countries) - they’re not just interested in a quick buck; they establish infrastructure and help build the local community over the long term. The pitch we came up with was to use a ‘Sim-City’ style illustration to show how they work and the kinds of improvements they would bring.
This was created as a single illustration by an artist, then split up and used in various ways through the booklet to illuminate the text and help make it was easy to understand as possible.