ABOUT

Project Brief:
Consumer Preference Report.
Objective: Get estate agents to download the report (generate sales leads)
Content: They need an image that visualizes the following survey results: “The OneDome survey went on to reveal that 23% of consumers although were referred a conveyancer, did not take the recommendation from the estate agent. Overall, they gave three different reasons for not wishing to follow the recommendation of the agent:
1. They would rather take a friend/family recommendation.
2. They wanted to have more choice.
3. They believed the agent was being paid by a specific solicitor The split between amongst this last group was almost equal, although the decision to seek the advice of a friend or family member being marginally more popular.”
Target Audience: Estate Agents.