ABOUT

I wanted to revisit my Arid Whisky project as I felt I could simplify the brand story and have more of a focus on the raspberry element.

So, I created Rubus, a raspberry whisky cocktail can targeting the gap in the market of female whisky drinkers.

The idea remains the same, the raspberries are removed from the Galápagos Islands (as they are destroying the islands ecosystem) and are Infused into the whisky to create Rubus!