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My Top Trumps

Ah, Top Trumps… that playground classic! Who didn’t have a set boasting your favourite football players, sports cars or comic book characters? Well, imagine a world in where you could create your very own official decks of personalised Top Trumps, well – it was during a pub conversation between friends in 2015 where that very concept was brought to the table, which soon saw Personalised Products LTD being formed to make the vision become reality, behold the almighty My Top Trumps.

Working with Winning Moves, Top Trumps brand guardians – a website was created, without any prior data, feedback or experience on what a website offering personalisable playing cards should do. We stepped back into the scene spring of 17 with a fine tooth comb, analysing data from various sources to identify how customers were using the site, where their customer journey could be improved, where customers were exiting the site and most importantly, collating feedback from what users liked or didn’t like.

The results were unanimous – there was huge demand for a mobile optimised experience, something that had never been taken into account in building My Top Trumps first online experience. Customers found the journey and processes required to set up their own desks time consuming and incredibly frustrating. We listened, and our digital experts acted with a ‘Mobile First’ build for a sparkly new site, from scratch.

We mirrored the features optimised from a mobile device across with a tablet and desktop experience, insuring the first point of call, choosing your design was as straightforward and engaging as possible, with a quick flick feature across each deck, allowing you to effortlessly swipe through our collection of designs, and flip from the front and back of each card by the click of a button.

Time is precious and we get that, therefore we developed a feature to allow customers to begin creating their deck, save to then continue later. 30 cards with photos, text and stats can be a lot of information to collate from your loved ones – so it’s no surprise that the ‘Saved Projects’ page is the second most visited, after the Homepage.

Coming back for more? We don’t blame you. Cracking out a personalised deck of Top Trumps around the dinner table or when out with friends is a dead-set crowd pleaser – so what if you want to come back and finish another deck under another theme, making changes to only a few of the cards, descriptions or stats? The ‘Bank Your Buddies’ feature has been designed to do just that. Put it on ice!

These are just the tip of the iceberg features we have added to the project, we’ve yet to mention the new status bar, to check your progress in the deck and see what still needs to be done or might have been missed. The preview and order process before checking out allows you to effortlessly admire and have a final check of your deck before placing your order. We even include a ‘show missing fields’ pop up feature to ensure no sections of your order have been missed to avoid an incomplete order arriving to you.

Watch out, 2019 – December 2018 saw a 77% increase of revenue in orders already and we’ve set the bar high to keep smashing it.