ABOUT

Zhima: Journey into an oriental melting pot. Contemporary design melds with traditional, yet inspired cuisine, creating a feast for all the senses. Cantonese, Hunan and Sichuan influences underpin our cooking style. Beautifully presented and served in a seductive and elegant interior, delivering taste on every level. My Creative designed a bold, grand & empirical statement of a brand. Using chiselled gold lettering & Chinese symbols. Light reflects from the base of the wordmark to give an austere and impressive impact. As if looking up at the entrance of an Emperor's Palace. Deliverables include Research + brand identity, sign design, shopfront elements, menu system, Logo design, cocktail labels, typography, uniform apparel and takeaway packaging.

-Signage & Shopfront. by Ewan Leckie at My Creative:
-Interior Design: Dominic Paul
-Collateral & Menu Design by Ewan Leckie at My Creative: