ABOUT

Eas Fors: is a new design-led knitwear brand from the remote Scottish Isle of Mull. Reflecting the spirit of Hebridean islands, pieces are thoughtfully made on a small scale using all-natural wool fibres. The business was co-founded by brother and sister Joe and Flora.

The name Eas Fors is taken from the local area, meaning Waterfall/Waterfall in both Scots Gaelic & Norse. Both cultures thrived off the land & sea.

My Creative worked with them to create a bold and dramatic image. Using wild photography and strong graphic marks. Exploring Nordic runes before creating our own symbol. This became the core motif for the brand, representing both a woven wool strand and the flow of water through the land, linking the source to the location.