ABOUT

-Chip NYC is a Queens-orginated cookie shop known for large gooey cookies & creative flavours that led them to go viral. ⁣With their first Manhattan project on the horizon, we were tasked with rebranding them from their current homemade, aesthetic to a more exciting brand that reflected their young social-media driven audience and creative offerings. ⁣They now have 5 stores and counting located around New York City. They have just launched a delivery system of box fresh cookies that can be baked at home. ⁣Their unique shaped gooey centred cookies were a direct influence on the logo mark design. With a vintage touch to represent a nostalgia for cookies shared by everyone from all generations. ⁣⁣Once that was decided, we expanded on a world of Chip cookies, animating the illustrations of clouds to rain chocolate chips and rainbow sprinkles. ⁣
-Together we worked on expanding their marketing visuals for social media and wider business development. Below is a range of animated gifs that can be found on Glify to use by Chip or the public to pimp up their Instagram stories and posts. This unique tool has been a great success with over 5 million uses this year alone.
-Thank you.
Credits. Brand and design by My Creative (UK), illustration & Animation by Ewan Leckie at My Creative (UK) Branding strategy with SaintUrbain (NYC)