ABOUT

A cosmetics brand retailer with skin care specialty, Kiehl’s launched its #ActAnyAge campaign to “inspire everyone who watches it to simply feel good in their own skin,” according to Chris Salgardo, president of Kiehl's USA. The campaign currently features eleven web spots, all of which showcase normal folks who were simply asked how old they felt and if they would dance to a song as if they were indeed that age. The resulting videos are authentic and heartwarming, and the same jovial song plays throughout them all: “And The Beat Goes On” by Anna Ihlis.