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Whether you’re throwing a poolside bash or a lakefront campout, all parties need music. In its flagship video, Kube, a waterproof cooler and Bluetooth speaker system, highlights all of the wonderfully wet ways Kube can create a 125-decibel experience for any type of party — as well as keep your drinks cold, of course. Cast with dozens of beautiful music lovers (our favorite kind of people) and scored with the funky house instrumental “Northway” by French duo artist Else, this ad is just as sleek as the Kube itself.