ABOUT

In July 2015, clothing store and retailer Levi’s released its new women’s denim jean collection through a continuation of the “Live in Levi’s” campaign, developed by FCB. One of the ads for the women’s line, “Firsts” tells the story of two denim-clad friends who share a lifetime of firsts together, from first impressions to first loves. The bluesy rock song “Wicked Ones” by the female-fronted band Dorothy pumps in the background as the two women break out their first moves at the club, greet the first light of dawn, and more.