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Following a Sonic Identity Workshop with McDonald’s and DDB, in which Music Dealers helped McDonald's craft a musical style guide and determine how to better apply music in future projects, the three entities - McDonalds, DDB and Music Dealers - collaborated for the brand’s 2014 Olympics spot, “Celebrate with a Bite.” The video features footage from past Olympic games, amassing to a kaleidoscopic film ripe with nostalgia and pride. To guarantee the right emotional response, Music Dealers pitched “Odyssey” by The Wyld, stunning the client with the strong compatibility of this selection.