Muneebah Brand & Creative Directress

ABOUT

WHAT IS TREETE?

Treete is an experiential hotel, where relaxation meets self-development for those who want to alleviate digital blues caused by the tech age.

This fictional hotel addresses mental and emotional well-being for those seeking a break from technology.

THE BUSINESS CHALLENGE

Living online has caused a whole host of mental health problems and social media in particular has exasperated this:

WORK/TASK
• Overwhelm
• Distractions & notifications
• No focus
• Low productivity
• Short attention spans (ADHD)
• Stuck in software limitations
• Inability to think clearly

SOCIAL & EMOTIONAL
• Ignored
• Ghosted
• Comparison
• Judgement
• Isolation
• Cyberbullying
• Lack of social skills
• Inability to form long-term relationships

THE BRANDING CHALLENGE

There were three key challenges:
• To present cohesive branding that pulls together three industries of bonding, growing and healing.

• To frame seeking help positively.

• To visually express the different energy levels of activities in the hotel in a cohesive way.

THE SOLUTION

Treete combines self-development, personal wellness, and social & community-building industries through a hospitality experience, to solve these problems.

The branding solution was to create feelings of fun, happiness, energised, uplifted, wholesome, clarity and direction in life.

We felt using positive & playful language with energetic visual treatments incorporating bright candy-like colours was appropriate.

MADEIT CREDITS

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