ABOUT

‘It’s teamwork all the way!’ no one says it better than Magnus, a 30-foot talking lorry, and that’s exactly what it was when Mummu were charged with creating a 2-minute corporate animation for Magnus Group.

After several rounds of feedback on drawn character designs, Magnus the lorry was modelled & animated in 3D - with the 2D character style in mind; the model itself was low-poly using flat shaders, so Magnus fitted in seamlessly next to the team. 

The human characters were designed with traditional frame-by-frame animation in mind. Mummu created scenes and animated the six characters within the Magnus workplace, which enabled them to go from their everyday realistic roles to abstract moments conveying them as ‘everyday heroes’ helping deliver the goods consumers expect to find.

Mummu delivered a 2-minute animation, combining 2D & 3D methods, driven by full character narrative delivering a brand awareness film unlike anything seen before within the haulage & freight sector; reflecting the company culture, values and client interface, with strong messaging and unquestionable positioning - thanks to the additional marketing insight Mummu provided.


Created & Produced by Mummu
Creative & Animation Directors - Karl Hammond & Sam Atkin
Assistant Director - Rafael Aflalo
Script Writer - Dan England
3D Modelling, Rigging, Lighting, Animation - Giulio Federico
Character Design - Katie Taysum
2D Animation - Katie Taysum & Dan Scarlett
Motion Graphics & Compositing - Oleksandr Stelmakh, Karl Hammond, Scott Bridges, Alex Bland, Rafael Aflalo & Callier Epps
Sound Design - Marco Martini
Client - Magnus Group