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International natural cosmetics skincare brand LUSH sought the help of Mummu Health to simplify the science behind their new ‘self-preserving skincare’ range, educating customers about the benefits of the microbiome, and why it matters for your skin health.

LUSH needed an attractive animation and illustration that was going to get customers excited about the wonders of their own microbiome, and how it intertwines with LUSH’s self-preserving skincare range. Showcasing it through a global instore and online campaign, using animation and print rolled out to 927 stores, in nine different languages.