ABOUT

Mummu were approached by CNN Create to produce two social media animations about Ford’s new helmet.

The helmet has been designed to read the minds of race car drivers, letting them use their own brain’s data to inform and ensure peak performance on the track. Electroencephalographic headgear monitors their brain activity when they’re driving and turns that information into insights—which can help them improve how they drive and win more races.

Created & Produced by Mummu

Client: Ford

Agency: CNN Create

Agency Producer: Tom Canning

Agency Creatives: John Malone, Adnan Kazi

Animation Directors: Sam Atkin & Karl Hammond

Design & Animation: Scott Bridge

Storyboard & Design: James Turzynski

Sound Design: Marian Mentrup