ABOUT

Creative agency Zeno Group, approached Mummu to help launch Band-Aid’s animated campaign, #TheTruthHeals, across Japan, China and Australia. Three 30” spots seek to educate and inform on common misunderstandings about cuts and open wounds.

 We saw this as the perfect opportunity to utilise a combination of styles, the ads juxtapose a 3D animated reality with a playful yet informative 2D micro-world, to tackle the misconceptions about ‘drying out’ wounds.