Ever wondered why some venues are constantly packed while others struggle to fill spots?
After optimising a number of social gaming experiences, we've learned a thing or two about booking behaviour.
Breaking down what makes groups tick:
The Decision Dance
Groups don't book like individuals do. We've built journeys that understand:
- How organisers actually organise
- How groups really decide
- How mates split the bill
- How scheduling actually happens in real-time
Our data shows something fascinating: visible popularity drives bookings. But it needs to feel authentic. Small refinements to the booking journey saw reservations increase by 67% and by 222% over the same 8 month period.
Creating Natural Urgency
No one likes being pressured. We use real-time availability updates and dynamic pricing to create natural urgency that feels right, not rushed.
Real Results
Our approach delivers more groups booking through
- Availability for larger average group sizes
- Higher return rates with an 18.7% increase in AoV
- Simpler booking upgrades with a post launch average order value increasing to £87.90