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Football meets the future with Toca Social




Published

The brief: Streamline a booking journey and make it as exciting as scoring the winner.

The transformation:

  • Before: 8 steps of pure frustration
  • After: 3 clicks to kickoff

In the first month alone we saw:

  • 13% increase in conversion through improved user experience
  • 6% increase in Average Order Value
  • 6.5% increase in traffic on mobile

Here's how we changed the game:

The Challenge

TOCA Social reinvented football entertainment. But their booking system? It was playing in the wrong league.

The Solution

We refined their booking journey so that it:

  • Sorts group bookings faster than a team captain
  • Handles food and drink without the need to queue
  • Shows real-time availability without the faff
  • Makes payment as smooth as a Cruyff turn

The Tech Magic

  • Custom booking logic using SevenRooms that thinks like Mourinho
  • Real-time availability that actually works
  • Mobile-first design that flows

View the case study here: https://www.multivitamin.studio/our-work/toca-social

Written by Dan Blackman, Managing Director, Multivitamin Studio

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