ABOUT

One of the most famous cafes, not only in Mumbai but across all of India, is the Kala Ghoda Cafe in Fort, an area renowned for being every artist’s delight. A favourite of all top notch brands, the fanciest of boutiques, museums, art galleries, high-end corporates and even a plethora of extraordinary cafes, Fort is an area inspired by British, Victorian and Greco-Roman architecture. For a cafe that has been around since 0000 and has made its mark in the food industry, to be in such a locality is just added pressure, but for the agency doing its rebranding, It is a totally different ball game. Taking inspiration from the ‘क’ ‘ख’ and ‘ग’ alphabets in the hindi language, we tried to amalgamate the beauty of the western and Indian cultures that the cafe so beautifully depicted.