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The “Give Meaning” campaign from American Greetings rallies people to show up for each other and offer support in everyday moments, especially during times in our lives when the right response isn’t intuitive.

The second installation of the campaign, “Not Alone,” recognizes not only how tough it is to be a parent, but also how tough it can be to become one. The video features a real-life scenario where relationships matter and a simple gesture from a friend can mean everything in the right moment.

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