MullenLowe U.S.
Boston
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Flying with crying babies is tough on all of us. But it’s especially tough on moms, who are given eye-rolls and sighs of exasperation whenever their little ones begin to bawl.
In honor of Mother’s Day, on a flight from New York City to Long Beach, we announced a special promotion that rewarded everyone onboard with 25% off their next flight each time a baby cried.
By the time we arrived in Long Beach, the babies onboard managed to cry everyone to a free roundtrip ticket.
And for once, instead of frustration, there was only love for each and every crying little human on the plane.

Back to JetBlue, FlyBabies project
William Price
Digital Consultant, Fogg.Agency
South Africa