ABOUT

BRIEF
Working again with MullenLowe, we were tasked to create a full suite of 50 premium CGI brochure stills, 2 360's and 1 cinemagraph for the launch of Acura's TLX. The challenge was to place the car in a multitude of locations - without leaving the studio.

SOLUTION
With a wide range of premium CGI images to produce - it was imperative to find locations that perfectly paired with the car angles. To complete the process quickly, our Creative Director worked closely with the Mullen creative team, using our in-house pre-vis solution to explore over 75 unique shots, focusing on light and composition to provide the Acura client with a broad range of options to choose from - all delivered in just a couple of days! Once selected our Lead Lighting specialists developed a look and feel for the sheet metal that picked out all of the key design cues of this premium luxury Sedan, ensuring not only a consistent style across all colours, but a look that was in line with Acura's brand values.