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DLKW Lowe today reveals a new London-based campaign for Morrisons supporting the launch of the home delivery service now available for Londoners.

The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West Mincester’, ‘Lime House’, ‘Piccalilli Circus’, ‘White Chapple’, ‘Finsberry Park’ and ‘Tottenham’.

The campaign promotes the recent roll-out of deliveries available to customers in North London (in this case North of the river), as part of a nationwide phased roll-out of the service. plans to extend to South London in 2015.

The ‘London’ campaign launches today in 96”/48”/6” sheet OOH sites across the capital.

Date created: July 2014 2014-07-01T00:00:00+0100
Date published: 3 February 2015 2015-02-03T16:49:49+0000

MADEIT CREDITS

Annual 2015 WinnerUp Your StreetAdvertising Project featured: on 5th February 2015 Contributor:

MullenLowe London has been a Contributor since 26th May 2016.

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Up Your Street

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