MullenLowe London
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Morrisons and DLKW Lowe launched a Christmas print campaign with a difference, creating beautiful themed wrapping paper featuring key Christmas food items from the Morrisons Christmas range.
The full size Wrapping Paper was included as inserts in select weekend supplements in early December 2014.
The Wrapping Paper campaign also ran across OOH and print.
Back to Morrisons 'All Wrapped Up' project