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"Granny Got Pants is a new campaign for underwear brand sloggi featuring Colette Zacca, ‘The Dancing Granny’ from 2019’s Notting Hill Carnival. The campaign, created by MullenLowe London, makes the case that granny pants are comfortable and cool, despite years of prescriptive ideas about what female underwear should look like.
The campaign features Colette, ‘The Dancing Granny’ rapping along to a version of 1992 Sir Mix-A-Lot classic ‘Baby Got Back’ with updated lyrics. The new version of the well-known track reappropriates the song by making women the heroes of their own story. In the campaign, ‘The Dancing Granny’ boogies alongside a posse of like-minded women with a range of ages and body shapes."

Date created: September 2019 2019-09-01T00:00:00+0100
Date published: 31 December 2020 2020-12-31T05:31:55+0000

MADEIT CREDITS

  • sloggiClient
  • Alex PembertonAgency Producer
  • Anna ConnollyAccount Executive
  • Anna JenkinsStrategist
  • Barbara NannaProduction Company Producer
  • Ben GulvinSound Engineer/Designer
  • Charlotte RobinsCreative
  • EJ GalangCreative Director
  • Emma BathoStrategy Director
  • Julian TranquilleEditor
  • Lee AllenAccount Director
  • Mark ElwoodExecutive Creative Director
  • Nina GriffithsCreative
  • Odelay FilmsProduction Company
  • Peter Lee ScottFilm Director
  • Simon SoleHead of Broadcast Affairs
  • Victoria EllisBusiness Director
  • WashPost Production Company
  • * MullenLowe LondonAdvertising Agency
  • * Creative Circle
  • * Katrina EncantoCreative Director
  • * Jose Miguel SokoloffChief Creative Officer
Project featured: on 16th February 2021 Contributor:

MullenLowe London has been a Contributor since 26th May 2016.

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Granny Got Pants

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