MullenLowe London
London
ABOUT
Our stunt for SEAT, the ‘Extreme Simulator’, showcases the new SEAT Leon Cupra 280, their fastest car ever. Inspired by SEAT’s brand purpose; ‘to make technologically advanced cars that everyone can enjoy’, we tricked 10 unsuspecting fans into thinking they were experiencing SEAT’s new state-of-the-art simulator. In fact, stunt drivers were driving them around Sheerness docks in an exhilarating and terrifying car chase…
The film plays online and is supported by short TV trailers.

Back to Extreme Simulator project