ABOUT

Business Challenge:
Transform a dull obligation into an engaging experience
Turning boring energy saving into something customers would willingly engage in

The issue:
EON wanted to make sure its customers weren’t paying for more energy than they needed. They had devised an Energy Saving Toolkit to analyse domestic energy usage, with a cost breakdown and information on how usage compares with similar households. But conventional communication about energy tariffs and economizing tended to fall on deaf ears.

Activation idea:
Energy Saving … how do you stack up?

It’s human nature to want to know how you stack up against your peers. It’s human nature to want to be better than your peers. We used this insight together with the Energy Saving Toolkit’s comparison function, to find a new way to encourage EON energy users to get competitive and use no more energy than they need.