MullenLowe London
London
ABOUT
THE UNFASHIONABLE SPIRIT THAT HIT THE CATWALK.
Problem
How do you persuade avant-garde, millennials around the globe that whisky is no longer the old fashioned, old man’s spirit of choice?
Key insight
People think whisky is preserved for only old men with grey beards and tweed jackets, smoking cigars, in old leather arm chairs, in gentlemen’s clubs.
Big idea
Enlighten and recruit a new generation of Scotch whisky drinkers.
Role
Art direction
Full brand visual identity
Media
OOH
Digital
Packaging
Print
Back to DIAGEO - LOVESCOTCH project
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom