ABOUT

Business Challenge:
Cut through the noise of the competition to drive interest online

The issue:
Coral believed they could offer punters the best guidance, odds and offers in the market, but needed an idea to cut through the mass of competitor activity, grab their attention and get them to download the Coral app or visit the website.

Activation idea:
Coral’s in your corner

Boxing is a popular sport to bet on and provided the perfect backdrop for the Coral campaign. To embody the brand character, we used Enzo Calzaghe, one of the world’s best known boxing cornermen. He brought the guidance, advice and motivation that Coral pride themselves on to life, encouraging punters to ‘stick one on’ the Coral app.