"Our newest campaign for the British Heart Foundation (BHF), Boy, follows on from the ‘Beat Heartbreak Forever’ campaign which we launched last year. An enthusiastic young boy is shown joining the dots between hearts, blood flow, and the health issues faced by his loved ones. With the help of the tagline “Our research starts with the heart, but it doesn’t stop there”, the campaign aims to communicate the scope of the BHF’s research – that it extends beyond heart diseases to include other heart and circulatory diseases such as stroke and vascular dementia.

The campaign also features a glow in the dark poster of the heart and circulatory system. The poster is freely available through the BHF website, and full of fun facts and stats – such as the fact that if you laid out all the blood vessels in the human body they would be 60,000 miles long!

Carolan Davidge, Director of Marketing & Engagement at the British Heart Foundation said: “We wanted to bring the wonder and importance of the heart and circulatory system to life in a memorable way. We hope that by using the words and warmth of a child – plus an amazing glow in the dark poster – we’ve done just this.

“Having seen the campaign we hope that people are left in no doubt of the importance of our work to keep hearts beating and blood flowing.”"

Date created: March 2019 2019-03-01T00:00:00+0000
Date published: 23 December 2020 2020-12-23T11:09:15+0000


  • British Heart FoundationClient
  • Barney FergusonAgency Producer
  • Jim JolliffeD.O.P
  • Mark ElwoodExecutive Creative Director
  • Matthew BrownProduction Company Producer
  • Misha NewbyCreative
  • Philip BollandSound Engineer/Designer
  • Siri BunfordFilm Director
  • Xavier PerkinsEditor
  • * MPCPost Production Agency
  • * MullenLowe LondonAdvertising Agency
  • * Creative Circle
  • * Factory Studios LtdSound Design
  • * Jose Miguel SokoloffChief Creative Officer

MullenLowe London has been a Contributor since 26th May 2016.

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