MullenLowe London – UN Women/Unstereostype Alliance

UN Women and Unilever's Unstereotype Alliance first film explores the character stereotypes that actors are constantly called up to portray in adverts, including the happy housewife, the useless dad and the sexy dancer. The spot sees actors arrive at a studio and given their mocked-up parts to play. The roles they’re handed are frustratingly two-dimensional, and are made even more so with direction cues such as “can you be a bit happier?” and – to the corner shop owner – “can you do it