MullenLowe Delta Quito

ABOUT

Women have always been trailblazers throughout history. Then why do so many of them seem to have been forgotten by history, especially in Ecuador?

Banco Pichincha, the only Latin American company recognized by the World Economic Forum for its efforts to close the gender gap, brought the forgotten milestones of Ecuadorian women to life, using artificial intelligence to shine a light on their pivotal role in the country's development.

With the help of historians, we curated data from thousands of historical documents to accurately feed an Artificial Intelligence and create true-to-life representations of the lost stories of Ecuadorian women like Matilde Hidalgo, Juana Miranda, Hermelinda Urvina, Dolores Sucre, Emilia Rivadeneira, Brígida Salas, and María de Lourdes Jaramillo, whose contributions have been a fundamental part of our country's social, cultural, and political development.

MADEIT CREDITS

  • Carlos MoraClient
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