ABOUT

From 2014 a new approach was taken in the overall look by no longer basing the concept on the destination but bringing a bold and clean design to the annual event. With a demand for responsive design, I created the appearance of the e-news to be eye-catching and clear. The mobile version responds by transforming to a single column of images and text, therefore information has to be informative yet concise to ensure the mobile user reads all articles.

The publications and event material all follow the new concept utilising white space and clear but bold colours.