ABOUT

"Yamaha Corporation announces that its Dear Glenn Project, launched to explore the future of music through the use of artificial intelligence, was awarded a Silver Lion in the Entertainment Lions for Music category at the Cannes Lions International Festival of Creativity 2021, which was held online from June 21 to June 25 and is the largest gathering of the advertising and creative communications industry worldwide.
Cannes Lions was established in 1954 as an international advertising festival and award and now boasts more entries and attendees than any other advertising and creative communications industry festival or award in the world. After being cancelled last year due to the COVID-19 pandemic, this year's Cannes Lions awards included entries from both 2020 and 2021. A total of 29,074 entries across 28 categories from 90 countries were received, and 18 works were chosen to receive awards from a total of 407 entries in the Entertainment Lions for Music category."