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With a wide offering of delicious ingredients and easy recipes, Campbell’s has had a seat at the traditional Thanksgiving dinner in America for decades. But with the lockdown, we knew travel would be down and most families would not be getting together in the traditional manner.

Campbell’s anticipated an influx of first-time hosts and nervous cooks trying to keep the tradition alive as best they could. Manhattanites in particular would be feeling the pressure, with numerous transplants not returning home for the holidays as road-trip travel was projected to be down 35% on the holiday weekend.

A proprietary survey conducted by Campbell’s found that 1 out of 5 respondents would be attempting to make Thanksgiving dinner for the first time. In Manhattan, this number increased to 1 in 3.

So how could Campbell's show up on a very untraditional Thanksgiving Day for this important audience?

Date created: November 2020 2020-11-01T00:00:00+0000
Date published: 23 July 2021 2021-07-23T07:03:34+0100

MADEIT CREDITS

  • Campbell’sClient
  • Amanda AmannProducer
  • Amrita BhatiaVP, Strategy Director
  • Andy CoverdaleLine Producer
  • Benjamin HennigesAssociate Director, Performance Media
  • Bob WinterEVP, Executive Creative Officer
  • Brendan KiernanCEO / EP (Helo)
  • Bridget RoseVP, Executive Producer
  • Crew CutsPost Production Company
  • Elizabeth RittenProducer
  • HeloProduction
  • Janda LukinCMO, Snacks
  • Joanna VonfelkerzamSVP Research
  • Jolyn KoehlVP
  • Jordan ArenasManager, Performance Media
  • Karen MarksVP, Integrated Marketing
  • Kate BowerEVP, Management Planning
  • Kristen SabolVP, Client Leadership
  • Kyle RuddickDirector
  • Lauren ShaweEP
  • Linda LeeCMO, Meals & Beverages
  • Lisa ZahnManager, Brand PR
  • Lynsey ElveSVP
  • Marci RaibleVP, Integrated Marketing
  • Mike DavidsonEVP, Head of Integrated Production
  • Monica StahlAccount Director
  • Pablo GrahamVP, Client Project Management Planning
  • Re McKennaProducer
  • Spark FoundryMedia Agency
  • Susan LulichEVP, Account Director
  • Suzanne LandauProduction Lead
  • Suzanne LandauProduction Lead
  • The Mars AgencyShopper Agency
  • The PubPost Production
  • * MSLGROUPPR Agency
  • * Leo Burnett Chicago
  • * Chris Von EndeSVP, Creative Director, Art
  • * Mike WardSVP, Creative Director, Copy
  • * HELOCEO / EP
  • * Liz TaylorWorldwide CCO
Project featured: on 6th September 2021

Dinner Insurance

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