UNAE DERMOCOSMETICI by Monica Maria for UnifarmWho liked - UNAE DERMOCOSMETICI by Monica Maria for Unifarm

Monica Maria Senior Art Director

ABOUT

Briefs:
The Unifarm client asked us to create the skincare brand from scratch, which expresses the vocation of a multifunctional product, capable of streamlining the skincare routine with versatile products and with an optimal quality-price ratio

concept
One product, multiple functions. A single product but also many products. That's why the UNAE naming and the “Tre in Unae” headline
Both the launch campaign and the point of sale materials express the agile positioning of this innovative line.
The shelf arrangement aims to interact with the customer via QR code, rewarding the self-approach and giving as much information about the product as possible.

Execution
For the elaboration of the images we used both an image bank and 3D programs such as Dimension.
For cost reasons, the shelf materials (shelf, backdrop) are paper products, while the displays are in black forex.
For the packaging, the customer used standard suppliers and we, as creatives, proceeded to dress paper jars and cases

Results
The line immediately had an excellent response from the public, being a line mainly sold in pharmacies, communication on the shelf was optimal, as there are generally no beauty consultants available at the point of sale