ABOUT

Mental health charity MIND are a client of direct response agency Signal (previously Tangible) and I was invited by them to work on some concepts for an advertising campaign to appear on trains and stations. The idea behind the campaign was to communicate in a controlled environment to often stressed commuters, that mental health problems are very common but steps can easily be taken to alleviate stress. The first step being to call / text a number while on the train to instantly receive a guide with advice and coping strategies.