Mihnea Gheorghiu Global Executive Creative Director


Heineken has launched a new global campaign, ‘We'll Meet Again’, which celebrates people’s resilience and creativity over the last year and looks at how people have found inventive ways to keep the spirit of ‘going out’ alive from the safety of their own homes. 'We'll Meet Again', which is available on YouTube, launches exactly one year on from the release of Heineken’s first #SocialiseResponsibly campaign, 'Ode to Close', which was the first in a series of creatives that showed support for consumers during the global pandemic. The creative showcases different ways people have made the mundane, everyday moments of lockdown something unexpected and fun in relatable ways from dressing to impress when taking the garbage out, through to turning a dog walk into a dance party for one. The film was directed by award winning film maker François Rousselet and captured in Barcelona, Spain under strict Covid-19 protocols, reinforcing the need for resourcefulness and ingenuity which is at the heart of the campaign.

Date created: April 2021 2021-04-01T00:00:00+0100
Date published: 15 September 2021 2021-09-15T09:10:02+0100


  • HeinekenClient
  • Anna SicaProducer
  • Bram WestenbrinkSr. Director Global Heineken Brand
  • Cristiana BoccassiniChief Creative Officer
  • Dalila SalhiAccount Director
  • Dani AbellóDOP
  • Daniel Vargas GomezStrategy Director
  • Daniela IebbaDirector Communication Global Heineken Brand
  • DivisionProduction Company
  • Eleni CharakleiaGM/Client Service Director
  • Eoin SherryGlobal Creative Director
  • Francesca ZazzeraHead Of Production
  • Francois RousseletDirector
  • Francois RousseletDirector
  • Giada SalernoClient Service Director
  • Publicis ItalyAgency
  • Rob van GriensvenDirector Global Digital Heineken Brand
  • * Publicis ItalyGlobal Chief Creative Officer
  • * Mihnea GheorghiuGlobal Executive Creative Director
  • * Cannes Lions
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Mihnea Gheorghiu has been a Contributor since 25th November 2015.

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