“Play Capital!” Just say the words to invite the star-studded world of the UK’s No.1 Hit Music Station into your home.
We’re building on the existing brand defining idea ‘Only on Capital’ with this new piece for Capital Radio. The ad purports to give viewers a sneak peek “behind-the-scenes” at Capital Studios and the Capital Summertime Ball. Camila Cabello shoots tennis balls at Capital presenter Roman Kemp, whilst Craig David gives the 7-day Capital forecast, Sean Paul rides a pimped up trike, Anne-Marie boxes, Rita Ora gets showered in sparkly ticker tape, and Shawn Mendes smashes through the wall with some mad hockey skills. This celebrity funhouse can be turned on night or day, so tune into Capital now and get with the gang.
The campaign is now live all across the UK.