Matthew Robson
Freelance Industrial Designer
ABOUT
I was approached by Heatherwick Studio to lead a transportation project.
The primary client was IM motors, they came to Heatherwick with very open one line brief - to design a car in our vision. I approached the project with an open mindset, leaving all of the automotive preconceptions behind. This led to a huge array of ideas most of which didn’t stick and weren’t feasible - but the ideas that did are revolutionary.
My role was to lead the project from a transport perspective from initail concept to prodcution and put together a team capable of designing, 3D and clay modelling a design to production. At the peak of the project we were a team of 12.









