Matthew Robson Freelance Industrial Designer

ABOUT

I was approached by Heatherwick Studio to lead a transportation project.

The primary client was IM motors, they came to Heatherwick with very open one line brief - to design a car in our vision. I approached the project with an open mindset, leaving all of the automotive preconceptions behind. This led to a huge array of ideas most of which didn’t stick and weren’t feasible - but the ideas that did are revolutionary.

My role was to lead the project from a transport perspective from initail concept to prodcution and put together a team capable of designing, 3D and clay modelling a design to production. At the peak of the project we were a team of 12.

MADEIT CREDITS

  • Heatherwick StudioClient

Heatherwick Airo

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