MRM//McCann Madrid

ABOUT

"Will a generation that doesn’t know life without Ikea survive in a house from the past? Six reality show contestants found out in a Big Brother-style show dubbed ‘Trapped in the 90s’.

Blurring the line between reality, fiction and advertising, the series was created by McCann Spain in celebration of Ikea’s 25th anniversary in the country. During the show, the group of young contestants lived together 24/7 and were left to their own devices in a house that could be straight out of your favorite throwback sitcom."

AWARDS

Cannes Lions

MADEIT CREDITS

  • IkeaClient
  • Agustina LavignasseCopywriter
  • Álvaro LópezCreative Director
  • Ana OrdóñezAdvertising Manager
  • Andrea CabezudoAccount Team
  • Claudia SolanoAccount Manager
  • CRAFTPost Production
  • Elena RodriguezAccount Manager
  • Javier PascualAccount Manager
  • Juan-Manuel RamirezStrategic Planner
  • Laura DuránAdvertising Manager
  • Lorena ÁlvarezArt Director
  • María GoñiStrategic Planner
  • Marta MartínezProduction Company Producer
  • Martin BeilinProducer
  • Martín SubercaseauxCreative Director
  • MetropolitanaTelecine
  • Nico CabucheExecutive Producer
  • Nieves AntuñaProducer
  • OEO&PARSERMusic
  • Rafael JimenezAdvertising Manager
  • Santi GargíaDigital Director
  • Sara del Tio GalantAUDIOVISUAL PRODUCTION
  • SULFURICAAnimation
  • Vanessa PizarroProducer
  • * MRM//McCannAdvertising Agency
  • * Emiliano Gonzalez De PietriChief Creative Officer
  • * Jasmin Juan TorresProducer
  • * Maxi BlancoDirector
  • * Paloma AdrienProducer
  • * Cannes Lions Winners 2022
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Trapped in the 90´s

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