MRM EC2M 3TP

ABOUT

"My Carer helps people living with early stage dementia to follow their daily routine and retain their independence. Its function not only reminds them what to do, but also guides them step by step, through their daily tasks – how to take the medication, how to prepare their lunch, helping them to remember birthdays, or names of their loved one.
“Voice has been tipped to be next interface for some time. Despite having a significant instal-base - a quarter of US households and 20% in UK - we are yet to see much brand-driven activity with Voice. Using Voice to help people at home in their daily lives represents a real sea-change. We’re already seeing the comfort and convenience across generations that people get from in-home voice devices and we’re only in year 3 of this technology being available to the consumer,” said Jon Carney, CDO Europe, McCann Worldgroup."

MADEIT CREDITS

  • Adrian BotanGlobal Chief Creative Officer
  • Arend KoopmansLead Developer
  • Cedrine StreitDigital Strategist
  • Colin CapperHead of Research Development and Evaluation
  • Georgie RechnerBusiness Director
  • Hasher MaroufLead UX Design
  • Hetu NegriSenior Creative
  • Jetse KoopmansLead Developer
  • Jon CarneyChief Digital Officer
  • Juan PeiranoSenior Art Director
  • Mark HolleringDirector Creative Technology
  • Mel CaplanAccount Manager
  • Michael MalinskyLead Architecture
  • Mike CooperDigital Director
  • Rob DoubalChief Creative Officer
  • Roy CohenGlobal Creative Director
  • * MRMCommunications Agency
  • * Creative Circle, Creative Foundation & The UK Creative Festival
  • * McCann LondonAdvertising Agency
  • * Laurence ThomsonChief Creative Officer
Project featured: on 8th April 2021 Contributor:

MRM has been a Contributor since 3rd August 2017.

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My Carer

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