ABOUT

Shimano’s brand name is built on quality, reliability and durability. Within the pedal category there’s increased competitive pressure. Our task: reclaim mental and category leadership, positioning the brand as ‘the golden standard’ in pedals. Develop a campaign platform for road, mountainbike and gravel pedals, targeting consumers, retailers and e-tailers.

Shimano pedals are with you every stroke of your riding adventures. Always moving you forward, wherever you choose to ride: Pushing Together.

Campaign is currently being rolled out across markets.