ABOUT

Develop an introduction campaign for PRO’s new dropper post range within the MTB category. A dropper post is a height adjustable seatpost, allowing riders to quickly and easily lower their seat height when riding. It was essential that the campaign increased product knowledge, stimulated conversation around the product category and engaged the audience online and in-store.

‘Adrenaline & Cowbells’: two professional MTB riders – Nico Lau and Scotty Laughland – push their bikes to the max in the French Vogesen mountain range. Blending lifestyle shots with product content, we showed how a dropper post lets riders control their descent into madness.

- Successful product launch at Eurobike, the leading global trade fair for the bicycle business.
- Increased traffic to the online ‘dropper post selector tool’ on the PRO website.
- Sales uplift across the product category.