Mr Fox agency Amsterdam

ABOUT

The Stealth Superlight sits at the top of PRO’s elite range of competitive performance saddles. It will be used by professional cyclist Michael Matthews from Team Sunweb in the 2019 Tour de France. Our task: create an introduction campaign to generate rumour, impact and engagement around the introduction of the new Stealth Superlight saddle.

Some saddles are more equal than others. Our campaign concept positioned the Stealth Superlight as the ultimate saddle that fits with a premium cycling lifestyle.

MADEIT CREDITS

Project featured: on 5th August 2022 Contributor:

Mr Fox agency has been a Contributor since 25th November 2015.

Invite x3

Carbon Masterpiece

*
*
SHARE