The Stealth Superlight sits at the top of PRO’s elite range of competitive performance saddles. It will be used by professional cyclist Michael Matthews from Team Sunweb in the 2019 Tour de France. Our task: create an introduction campaign to generate rumour, impact and engagement around the introduction of the new Stealth Superlight saddle.
Some saddles are more equal than others. Our campaign concept positioned the Stealth Superlight as the ultimate saddle that fits with a premium cycling lifestyle.