ABOUT

After positioning Los Andes as the brand Specialist in Sauces, being the only one with the complete portfolio of the product, we decided to blow the potential of the product in which we had more opportunity of growing: mayonnaise. We needed to capitalize it, that's why we didn't wait for the brief, since it was in front of us, in the product. Los Andes' mayonnaise is the only 100% mayonnaise in the market, making it the most versatile. That's why we created a campaign demonstrate there are more than 100 ways of eating, adding, spreading, mixing, and enjoying Los Andes Mayonnaise. The idea: 100 ways of eating mayonnaise Los Andes, a campaign with 100 unique pieces, created for each media that were delivered (tv, social media and newspapers), not only reinforced the power of our brand, making it #1 in the country, it also made win the product in the category the double of our objective; and, between all the results, we won the Grand Prix 2020 for the Effie Awards in Ecuador.