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Creative Challenge
In a distinctive, meaningful and intuitive way, communicate Always’ superior protection in-store and on-pack.

The idea is that most women during their period feel insecure and prefer to wear black or dark clothes with anxiety not to be embarrassed from leakage. Most women claim that period days keep them from wearing delicate fabrics/cute dresses due to discreet issue. My way to visualize protection is to use a delicate fabric, like a lace, on a white background combined with ladylike ribbons reminiscent of parts of lingerie and also the limits of protection, secured by a lock, in a feminine heart shape. Women feel so secure that dare to wear white and delicate clothes and whatever they want.