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Create an eye-catching poster & headline to show how Crest’s new toothpaste helps cure ‘tooth’ sensitivity by protecting the gums!

POSTER 1 _Mind the gum
The idea is to play with the words gap and gum to finish the known phrase. Actually both of them have sense to the story. “When the gum line recedes (creates a gap), exposed areas of the teeth are vulnerable, causing pain.”
POSTER 2 _Roller Coaster
In a surreal world, the gum line is a Roller Coaster. Your teeth live an exciting experience every time you eat or drink, because they do not feel any pain or sensitivity. By using Crest’s new toothpaste, the gum line is fully protected and keeps firmly each tooth in place!
POSTER 3 _phew!
The idea is to use typography to show the conflicting feelings: tooth sensitivity
and relief.