ABOUT

BRIEF: With a poster and an activation idea, excite young students (in Asia) about BIC by highlighting and celebrating its unique French attitude.
French people are famous for their love of freedom, as their national motto is "liberty, equality, fraternity”. They are open-minded by life-attitude and experiencing new things easier. They are improvisers. And this is the whole idea! Based to this, Parkour is an activity, a French non-competitive physical and intellectual art. Graffiti is also an urban art, a freestyle expression. Skating and creating your own art for your skateboard, are actions that would engage most of young people in.